Catrina Page is the Head of Sales Intelligence for GMG Regional Media where she manages a department that supports the sales teams in Manchester, Stockport, Surrey and Berkshire.  The role is extensive and varied including ensuring all data and research is accurate and used in the most compelling and engaging way to educate and increase advertising sales across the entire group.

Due to the eclectic mix of media platforms across company, the range of data analytics, research and information sources is wide and has to be used effectively. 

"It is critical to monitor effectively how we deliver research and information and how that is then used in the sales arena. Understanding consumers and how we connect with them is at the heart of delivering advertising campaigns that really work. Understanding the return on any investment we make, be that research, information systems or advertising solutions for clients is core to the success of our business".

 Before joining GMG Regional Media, Catrina worked at Emap Advertising selling the Big City network of radio stations to Advertising Agencies. Prior to working for Emap she worked in a number of advertising agencies based in Manchester including Mediavest, Mindshare and JWT.