Paul established The Regional Media Consultancy in June 1988. The Company's mission is to provide a general marketing consultancy service to regional media to help both audience and advertising development.

As a consultant to JICREG, the industry body for regional newspaper readership, Paul is responsible for the Readership Guidelines, the Publishers’ Edition of the Guidelines, Promoting Research Results - A Guide To Good Practice and the Guide to Circulation Allocation. He is Deputy Chair of the Technical Sub-committee and undertakes a variety of tasks for JICREG.

For 10 years before this, Paul was Head of Marketing Services at the Manchester Evening News. Here, amongst other activities, he conducted original research into many of the newspaper's promotions such as circulation drives, bingo and scratch card games, as well as product development and readership. He ran the Continuous Readership Survey, the largest on-going piece of readership research in the U.K. after the National Readership Survey, with an annual sample of 4,800.

His other work experience includes selling aeroplanes, two years with a market research agency, lecturing in business studies in colleges of further education and universities, and a very enjoyable summer looking after 100 villas in Tuscany. More recently, he has appeared in a number of television productions and films, including Billy Elliot, the Bradford Riots and The Creatives as a background artist, and has guested on the Radio Five Live Breakfast Show to comment on various research reports. These have resulted in a number of appearances on other radio stations including Radio Ulster and the British Forces Overseas radio station.

Paul chaired the Research Committee of the Regional Newspaper Advertising Bureau for 6 years and was Treasurer of its successor, the Regional Newspaper Research Forum (now the Regional Media Research Forum). For 5 years, he sat on the Northern Branch Committee of the Market Research Society and was also U.K. Director of the International Newspaper Marketing Association for 3 years sitting on the European Board.

Currently, he is advising the Conservative Party on aspects of their Manifesto and appearing in pantomime in Manchester (as a musician!) as well as developing a number of Web sites.